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Welcome Letter
Thanks for visiting Mercatus, an organization born from a passion and focus on consumer behavior and market dynamics.

The retail financial services industry is demanding. Success in the marketplace requires both insightful strategic thinking and great passion and focus in execution. At Mercatus, we endeavor to support you with both.

Our business is about you. We work with you to focus on, understand, and capture marketplace opportunities. Whether providing consulting support to an executive team, or working with private equity investors to creatively build new business models, we aim to understand the complexity of consumer behavior and economics, and capitalize on available opportunities for market share growth. If you are not focusing on your markets and looking for new ways to grow your business, you are letting unknown opportunities slip away.

As part of our mission, we hope to raise the quality of debate and discourse regarding what is required to succeed in the retail financial services business. We believe that clear strategic thinking, simplified economics, customer-driven offers and experiences, and sound operating processes are the foundation. Our intention is to promote a market focus point of view. We are not going to be a "black box" or "the man behind the curtain" kind of advisor. We believe transparency in how we think and work will only strengthen the value of what we can do for our clients.

Our ambition is to drive upwards the clarity and transparency expected in our strategic thinking. Our Mercatus website plays an important role in supporting our goal of "open architecture" strategic analysis, planning, and execution. We want to bring to you a roadmap you can apply, tools you can use, and a steady stream of insights and observations.

When our research and analysis yields a new insight, we will share our discovery with you through our website. And through sharing our insights, we hope to develop on-going dialogue with financial services industry professionals, providing a forum for the exchange of ideas and debate. We plan to share and test our methodologies and tools, and seek your feedback on their value in addressing your strategic and management challenges.

Understanding marketplace dynamics, and finding the opportunities to capitalize on, is our job. We look to share with you both our insights and our enthusiasm. Mercatus's goal is to be your preferred source for insights, innovative thinking and inspiration required to compete and win in today's competitive financial services landscape. We look forward to working with you.

Bob Hedges

Bob Hedges

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